Full disclosure: yes, it's a little bit nepotism.

Also runs Gisteo, a video production studio that's completed 3,000+ projects since 2011 for clients like Intel, Oracle, Harvard, Pfizer and Open Table. Before that came 15 years in the ad agency world (Young & Rubicam, JWT and DDB across the US, Latin America and Europe), which taught him what big-brand strategy is worth, and how much of the process around it nobody actually needs. A certified Duct Tape Marketing consultant, he's spent his career helping businesses work out what makes them different and then say it in plain words. SiteWow is that same philosophy pointed at websites instead of videos.

Stephen's son, currently studying International Business with Languages at University College Cork and, so far, worth every euro of it. Marcos lives and breathes marketing and tech, occasionally at a speed his father cannot process in real time. Stephen nods, says “right, right,” and quietly looks it up afterwards. He's also fully bilingual in English and Spanish, which is why we'll happily build your site in more than one language instead of running it through a translation plugin and hoping. If you've ever wondered who's actually behind the strategy while everyone else takes the credit, it's him.

You guessed it. Stephen's daughter. A graduate of the esteemed King's College London with near-perfect grades, now doing her MS at Columbia in New York City (she surely got her intelligence from her mother's side of the family), while somehow also running the entire technical side of this operation. Bilingual in English and Spanish like her brother, she also brings a healthy and very welcome dose of female perspective to an otherwise testosterone-fuelled outfit. We could pretend this was a rigorous executive search. It was not. It was a group chat.